Behavioral Health Design Playbook.pdf

Introduction

To quote the paper, “Behavioural Design helps you to understand that your patients are more than their disease.”

Which is great because it encourages, the following actions by all participants;

• Increased cooperation between providers
• Improved understanding of the patient needs and associated treatments
• Improved understanding by the patient of their own treatments
• Improved recidivism and other healthcare metrics
• Less resistance by patients leading to greater success for treatment plans
• Equalises the input from specialists to bridge knowledge gaps for a more holistic solution

Behavioural Design Framework

Three key areas limit patient outcome success and healthcare provider (industry) value;

Social Determinants for Health (SDH)

• Problem Space; the environment in which the patient lives and the
• Intervention Space; meaning, where they will be undertaking the intervention to successfully realise the treatment plans outcomes

Behavioural Biases

Information avoidant; acting as if there’s nothing to address or refuse to acknowledge the news/information presented to them about their current position

• Scarcity; Lack of resources, leading patients to focus on immediate needs at the detriment of long term outcomes

Factors for Intervention