At this point you should have found a problem, a solution and validated that an early adopter is going to buy it. The next kind of experiment you want to run is to achieve market traction. These are the 19 marketing channels that you could use to find people who have the problem you are solving.
Watch this 2 minute video to understand why the traction step is so vital for every kind of business.
This book is the basis for this stage, read it, do what it says and teach someone else how to do it inorder to be a master at it.
78 Takeaways from Traction Book
If you want to read a good summary of the book
Watch this to understand why you need to get traction earlier than you think.
Watch this to understand why you need to get traction earlier than you think.
Correct! You're not, but that is the whole point, you need to be out there finding and talking to more early adopters to continue to deepen your understanding of the problem, the solution, the market and to do that you need to be putting lots of people into your marketing funnel and seeing what happens. This is a scary thought, I know, but the second you stop listening to new people who have the problem you are solving, you are potentially heading in the wrong direction.
Usually 1 of 3 things
Raise money
What proof will investors need before investing?
Be sustainable
What level of revenue do we need to hit inorder to survive?
Should I spend my time on this?
Is this market opportunity big enough to be worth my time?
Watch this 2 minute video to get a quick overview of traction experiments and understand goal 0
Watch this 2 minute video to get a quick overview of traction experiments and understand goal 0
Watch this 2 minute video to further understand the traction process and the common pitfalls
Watch this 2 minute video to further understand the traction process and the common pitfalls
The Bullseye Framework for Getting Traction
For a deep dive into the Bullseye Framework read this
